Luxury Beachside Master Planned Community
A U.S.-based investor, and their partners in Uruguay, wanted to develop and introduce a unique concept in both product and positioning. Jose Ignacio de Garzon is a luxury beachside masterplanned community featuring pre-designed semi-custom luxury product and amenities. The target market for this development was high net worth Brazilians and Argentines. Our firm assembled a team of real estate professionals experienced in Latin America and the cultural intricacies of doing business in that region of the world. The team helped the client not only develop the product types, including phasing and pricing, but also helped develop the brand and introduce the concept to a highly targeted Latin American audience. In conjunction with the client, our team brought a unique concept with innovative thinking, strategy and execution to the Maldonado Coast.
SCOPE: Luxury Beachside Master Planned Community