Luxury Hotel and Residential Resort Community

The Artesana Rosewood Residences® San Miguel de Allende is a boutique hotel with a luxury real estate component in located in Central Mexico. This development was originally segmented for second home buyers primarily coming from the U.S and Canadian markets. After these markets struggled and hesitated when it came to purchasing or visiting Mexico, the sales team developed and executed a strategy tailored to the affluent Mexican market. The team’s understanding and appreciation for the cultural intricacies of the affluent Mexican market and how to reach them through penetration into their tight-knit social circles, allowed them to move forward and achieve pre-sales of 30% of Phase I despite negative publicity. Additionally, their understanding of the U.S. and Canadian affluent market allowed them to finely position to the right buyer, achieving a balance of buyers: 62% Mexican, 25% U.S. and 13% Canadian.

SCOPE: Resort and Luxury, Single Family, Residential

SIZE: 119 single-family homes, 66-unit resort

CURRENT & COMPLETED COMMUNITIES

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IMPROVE PROJECT ROI

We can offer significant ROI to your project, especially in our four areas of specialization: Residential, Active Adult, Resort, Metropolitan. Learn more.

MEET THE EXPERTS

You’ll be impressed with our dedicated and intelligent team members, each of whom is highly trained in the Legacy 5-Stage Process.