Rafael de los Reyes

Vice President International Sales

Rafael’s real estate career commenced in 1970 as a real estate salesman at the Sea Pines Company, founded by Charles Frazier, who pioneered the resort community Industry in the United States. He was initially based in a Sea Pine’s subsidiary in Humacao, Puerto Rico, where Sea Pines was developing “Palmas del Mar”, a 2,500 acre Master Planned Community with 2,500 homes. This project was designed by well-known master planner Steve Padilla, included in this development was a marina “Cala de Palmas”, a small replica of Port Grimon in the South of France. As part of a five-man team, they sold the entire available inventory by June 1971, six months ahead of schedule.

In 1968, Gulf & Western Industries acquired South Puerto Rico Sugar Co., and among its assets were three sugar mills: Central Guanica in Puerto Rico, Central Romana, in the Dominican Republic, with over 500,000 Acres of land and Central Okylanta, in Belle Glade, Florida. At the time, Gulf & Western realized the potential of the Dominican Republic land holdings and decided to enter the resort development business. They approached Sea Pines for advice and Rafael joined their team in 1972. The Gulf & Western team included famous golf course designer Pete Dye, architect William Cox, Oscar de la Renta for public relations, and several other professionals at the top of the resort development industry. Rafael was named Vice President in charge of all Sales & Marketing of real estate operations. The project was named “Casa de Campo”, 7,000 Acres was assigned with a real estate density of 3,000 units. To this day, it is considered the most successful resort community development in the Caribbean region. Rafael’s involvement with Casa de Campo was from 1972 to 1978; over 550 residential units were sold during that period of time. Casa de Campo is regarded as a landmark project that helped to establish the tourism industry in the Dominican Republic.

Following Casa de Campo Rafael was involved in a similar position in the late 1980’s and into 1990’s with Grupo Situr, from Guadalajara, the largest tourist-oriented real estate conglomerate involving public/private sectors in Mexico. As Regional Director of Sales for Southern Mexico, including the State of Quintana Roo, Cancun, Cozumel, the Caribbean and Central America, Rafael was responsible for sales averaging US$40 million in real estate properties per year.

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