Resort Master Planned Community
This project began with the first shovel on a 500-acre mountain lake in the Carolinas. In addition to working in conjunction with Jack Nicklaus Design on a nine-hole par 3 mountain golf course, other planning components included lake marina, parks, beach clubhouse and fishing dock permitted through the state regulators. The Sales and Marketing Platform included two offsite welcome centers, one lakeside and the other located in a mountain resort town center. Staffing and training were very challenging due to the 2nd home nature of the area and a limited number of full time residents. By working with previous sales and office staff in addition to locating some local talent, we were able to bring on a large dual-site staff. Coordinating with local real estate offices, target marketing the exclusive clientele and utilizing our existing owner and client databases, enabled our team to bring to market over 45 lakefront, lakeview and interior homesites through a reservation process, culminating with 180 priority reservations.
SCOPE: Luxury Resort Master Planned Community
SIZE: 1800 units