Resort Master Planned Community
This luxury resort in the Coachella Valley of California included master community planning, city, state and federal permitting in addition to implementing a sales and marketing platform in conjunction with a regional hotel (and later a flag hotel with Waldorf Astoria) and reservation system. This project began with pre-construction market studies, realtor outreach and best practice pricing exercises. The pre-launch marketing campaign initiatives resulted in favorable interest resulting in a reservation campaign for the initial release of product. After approximately 6 months of prospect nurturing through multiple touch points, we went to market with the initial 35 units. Outpacing pre-launch revenue estimates and product absorption, the sales team delivered 60 pre-construction units with hard contract deposits. Over the following 18 months, we were able to deliver pre-construction contracts on all 385 units, with an average sales price of $730,000, exceeding revenues by 36%.
SCOPE: Condominium/Townhome Luxury Resort Community
SIZE: 385 units