Active Adult Community
This included a Target Market Research and Positioning Exercise to confirm product square footage, pricing, and necessary amenities. Upon completion of a recommendation that involved both attached and detached product offerings, the developer supported and directed the installation of a highly trained sales and activity staff to go to market alongside a single developer/builder. Legacy’s initial conversion of over 100 Reservation Agreements to 70 purchases fueled an additional sales & marketing plan that has exceeded expected prices by over 50% and is currently launching the final phase of 80 condominiums leading to complete project sellout.
SCOPE: Active Adult Community
SIZE: 300 units