Resort Master Planned Neighborhood
This required significant Target Market Research and a lengthy Positioning Exercise to confirm product square footage, pricing, and necessary amenities. Upon Legacy’s engagement, this gated waterfront neighborhood adjacent to the Community Yacht Club & Marina consisted of large square footage villas with heavy fit/finish. The research suggested a need for price point and square footage adjustments. In order to maintain the integrity of the unit elevations, Legacy recommended bringing in a architect to effectively split each condominium pad from one to two units. Due to Legacy’s relaunch success, the developer recently refinanced the project with speculative financing included and every inventory home started to date has been sold. The Four Year Plan is on target for a 24-month sellout exceeding revenue projections.
SCOPE: Lakefront Villa Neighborhood
SIZE: 43 units