5-Stage Process

Stage 1: Positioning (LEGACY Planning Process)

  1. Interview Stakeholders (Audit Situation)
  2. Design and Hospitality
    • Plats and real estate product offering
    • Master site plan
    • Amenity centers
    • Clubs (management, membership structure, fractional/residency)
  3. Project Brand Positioning and research
    • Development of vision and mission
    • Proprietary Brand Workshop
      1. Resort positioning statement and brand pillars
      2. “One of a kind” story -> What makes the project unique?
    • Competitive analysis for price segmentation and risk assessment
    • Customer and target market research
    • Focus groups