- Interview Stakeholders (Audit Situation)
- Design and Hospitality
- Plats and real estate product offering
- Master site plan
- Amenity centers
- Clubs (management, membership structure, fractional/residency)
- Project Brand Positioning and research
- Development of vision and mission
- Proprietary Brand Workshop
- Resort positioning statement and brand pillars
- “One of a kind” story -> What makes the project unique?
- Competitive analysis for price segmentation and risk assessment
- Customer and target market research
- Focus groups
