5-Stage Process

Stage 4: Execution

1. Determine product release method
   • Launch
   • Tempo
   • Reposition
2. Set appointments
   • Pre-Appointment Interview
   • Appointment
   • Follow-Up
   • Purchase
   • Gain Referral
3. Determine ROI objectives & confirm absorption
4. Implement marketing ROI measurement systems (Dashboard)
5. Weekly Reporting, Action Planning, and Training
6. Quarterly Realtor/Builder Meetings
7. Annual Business Plan Update