by Mark Woodruff | Jun 27, 2017
Urban Branded Residences We secured exclusive sales and marketing in early 2009 during the economic downturn of the great recession. The Residences at The Ritz-Carlton was a branded luxury condo conversion and the developer had two previous sales and marketing...
by Mark Woodruff | Jun 27, 2017
Master Planned Community 8700-acre community presented Legacy with a significant number of opportunities due to the planning and scale of the development. To date, Legacy leadership has been instrumental in orienting the land planner in adjusting the Phase 1 Plan to...
by Mark Woodruff | Jun 27, 2017
Resort Master Planned Community This responsibility involved a single development partner. A National Developer with 28 Resort and Residential Master Plans engaged Legacy to begin operations with the Central US Division for 5 of their lifestyle, residential master...
by Mark Woodruff | Jun 27, 2017
Resort Master Planned Community This included a repositioning exercise to diversify the product offering, installing a sales & marketing platform to increase exposure, defining resort product variety (including a variety of detached cottages with different square...
by Mark Woodruff | Jun 27, 2017
Resort Master Planned Neighborhood This required significant Target Market Research and a lengthy Positioning Exercise to confirm product square footage, pricing, and necessary amenities. Upon Legacy’s engagement, this gated waterfront neighborhood adjacent to the...
by Mark Woodruff | Jun 26, 2017
Resort Master Planned Neighborhood This included a positioning exercise for luxury waterfront, installing a luxury selling platform and personnel to convert high net worth clients, adjusting land planner intention, and creating a Tour of Homes Section including the...
by Mark Woodruff | Jun 26, 2017
Active Adult Community This included a Target Market Research and Positioning Exercise to confirm product square footage, pricing, and necessary amenities. Upon completion of a recommendation that involved both attached and detached product offerings, the developer...
by Mark Woodruff | Jun 26, 2017
Resort Master Planned Community This included a repositioning exercise to diversify the product offering, installing a sales & marketing platform to increase exposure, defining resort product variety and 3 residential lot size segments, creating a strategic...
